InterAnalytics collects data from the use of the Interact Solution and reports in an easily digestible format. The intelligence gathered varies depending on the InterApplications deployed – for example, the frequency of product look-ups or the number of times that customers have requested help.
Such data provides retailers with invaluable insight into previously unknown consumer behaviour. This insight not only provides a deeper understanding of consumer activity, but can also help increase visibility of the effectiveness of in-store operations. Both employee and customer behaviour can be strategically impacted by the intelligence reported from InterAnalytics.
InterAnalytics has the capacity to integrate with existing in-store data to provide retailers with added intelligence. Seamless integration with existing systems provides retailers with the tools to carry out far deeper analysis than possible with standard point of sales systems or stand-alone kiosk data. InterAnalytics can report on metrics such as customer abandonment and product conversion rates – areas that no retailer can afford to ignore.
InterAnalytics is a custom toolkit for analysis of customer behaviour. This valuable information empowers retailers to tactically improve certain processes in an attempt to increase conversion rates, lower customer abandonment, and ultimately, maximise revenue.
Call for Assistance Intelligence
The Call for Assistance App allows customers to press for help when a member of staff cannot be found. InterAnalytics records the number of requests made, the time and location of each request and the staff response time to such requests over a designated period of time. The number of abandoned calls can also be reported, enabling effective monitoring and reallocation of workforce where necessary.
Gift Registry Intelligence
The Gift Registry App allows customers to access a secure gift registry. A real-time gift registry can be viewed to see which products are still available and unavailable for purchase, as well as to attain further product information about certain gifts, such as price, related items and in store locations. Intelligence can be gathered from recording all activity within the registry.
Store Map Intelligence
The Store Map App provides customers with a bird’s eye view of the store. By recording the number of times a product or department is looked-up, InterAnalytics can help to identify trends with in-store navigation and reporting can provide an insight into potential problems with store signage or product positioning.
Product Information Intelligence
The Product Information App allows customers to scan or search for items and access product information, images and availability. InterAnalytics records the number of times that each product has been viewed - this provides retailers with an insight into their most popular products, and also allows correlation with sales data, to compare the number of sales to the number of product look-ups. This valuable information provides greater visibility of customer abandonment problems and conversation rates – an area that is currently unknown to many retailers.
Loyalty Card Intelligence
When a loyalty card is scanned or swiped, InterAnalytics can link raw usage data with consumer details to create unique customer profiles. This information can be used to identify purchasing trends and consumer behaviour, empowering retailers to target marketing messages more effectively and enhance customer experience.
